BMW Série 4 Cabrio

"Fenômeno Conversível" was produced while I was a junior graphic designer at Editora Abril, working in the branded content department. BMW intended to show the best features of its new luxury convertible car with online sponsored content published in Quatro Rodas, the most prestigious automobile magazine in the Brazilian market. I was responsible for the concept, art direction, and graphic design. I wanted to show the luxurious and at the same time artistic side that only BMW can bring in its concepts and campaigns.

Presented by:
BMW

Produced by:
Abril Branded Content

Report:
Natasha Pinelli

Design & Conception:
Felipe Corrêa